Why buy BSN? BSN (Bio-Engineered Supplements and Nutrition), was founded in 2001, and since then has become one of the world?s leaders in the sports nutrition markets thanks to the company?s constant dedication, innovation and the results achieved with its products, offering a wide range of for a great variety of lifestyles and all types of consumer. BSN has won prizes for nutrition in more than 35 sports in recent years, more than any other company in the industry. They have also sponsored well known athletes from various sports. This recognition has generated high brand awareness and brand loyalty among consumers.