Nike Strength is a specialised line from Nike, designed to improve physical performance and strength through high-quality training equipment and accessories. Leveraging Nike's advanced technology and legacy of innovation, it offers durable and efficient products for athletes of all levels. From weights, barbells and training benches to functional accessories, this line aims to maximise the results of every workout. Perfect for those looking to improve their physical performance and enhance their strength training, Nike Strength is an ideal choice for sports equipment at home or in the gym.

And, backed by Nike's global reputation, this line guarantees the same quality and reliability that has positioned the brand as a world leader in the sports industry.

Nike, Inc. was founded in 1964 by Bill Bowerman and Phil Knight under the name "Blue Ribbon Sports". In 1971, the company adopted the name Nike, inspired by the Greek goddess of victory. Over the decades, Nike has grown to become the world's largest supplier of athletic footwear and apparel, establishing itself as a global icon of innovation and performance. With products ranging from running shoes to specialised lines such as Nike Strength, the brand has maintained its commitment to sporting excellence. Nike Strength, in particular, reflects the company's ongoing evolution towards the development of high-quality strength equipment designed to optimise athletes' physical performance.

Nike has been a pioneer in sports marketing, with iconic campaigns such as "Just Do It" and its famous Swoosh logo, which are recognised around the world. The brand has established strong links with renowned athletes such as LeBron James, Serena Williams and Cristiano Ronaldo, sponsoring high-profile teams and events. In addition, through its advertising, Nike not only promotes its products, but also inspires millions of people to adopt an active lifestyle. The Nike Strength line benefits from this approach, positioning itself as a premium option for those seeking high quality sports equipment, promoted through digital media, influencers and elite athletes.

Nike has been recognised for its dedication to sustainability and reducing its environmental impact. Through initiatives such as Move to Zero, the company has committed to achieving zero carbon emissions and zero waste. In addition, the Nike Grind programme recycles old shoes into sports surfaces such as running tracks and basketball courts. The brand also works to create more sustainable products, using recycled materials and technologies that reduce water and energy use in the manufacturing process.

Nike Strength reflects this philosophy by integrating durable materials and sustainable production processes, ensuring that athletes can improve their performance while caring for the planet. The brand uses recycled Nike Grind rubber, composed of leftover materials from the manufacture of running shoes. Its most popular weight discs, with the same name Nike Grind, use at least 30% of this recycled material.