Why buy Proform? Proform, always at the vanguard in performance and innovation, is the number one fitness brand throughout the world. The brand is not only known for introducing the latest technologies, but also for being world leader in systems for fitting domestic treadmills, for shock absorption, and in interactive training and cross trainer technology. Thanks to improvements in shock absorption, electronics and reliability Proform treadmills have become the choice of fitness enthusiasts throughout the world. In recent years, Proform has introduced a complete range of static bicycles, cross trainers, benches, etc. Each with the objective of providing the most efficient training possible. From the first treadmill to the latest high tech machine, Proform has always been at the vanguard of fitness equipment manufacturing. The history of Proform ProForm is a brand which belongs to Icon Health & Fitness, which was founded in 1977. Icon boasts some of the best known brands in the sector: NordicTrack, Weslo, Proform and Weider among others. Their latest innovation is Ifit Live technology, which lets the user do more interactive training sessions thanks to the link between the system and Google Maps.
